The Gate Crowds The Street

CrowdStreet Plays The Nostalgia Card In New Campaign

CrowdStreet, a commercial real estate investment platform has appointed New York-based The Gate to be its agency of record to build awareness, trust and interest in the brand. 

The Gate is tasked with positioning CrowdStreet as the most trusted resource for alternative investing in the real estate sector and making it part of the mainstream financial conversation. 

The agency has designed a campaign around the insight that “investing in something real matters” and is intended to remind consumers of important assets they collected in their youth like baseball cards or records. Sample the work here.

The Gate is a full-service advertising agency with $250 million in client billings. In addition to its New York headquarters, it has offices in San Francisco, London, Edinburgh, and Shanghai.