Tools of the Trade: Jessica Darke From Arcana Academy
By Kyle O’Brien on Oct. 7, 2022 – 10:00 AM
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps you perform at your top form, from your favorite drafting table to your best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Next up is Jessica Darke, executive producer at Los Angeles agency Arcana Academy.
What is one tool you use all the time at work, and how does it inspire you?
My pen. My pen isn’t just regular pen. It’s a pen designed to last for seven years. Seven years of to-do’s, inspirational quips, and notes-to-self. My pen is on a mission to prevent pens from going into landfills. Did you know that billions of pens are thrown away each year? Writing with a Seven Year Pen reminds me daily that we can make little choices with big impact.
Why is it your favorite?
I selected a Seven Year Pen that says “Feelings” as a reminder to embrace my empathetic spirit while objectively moving projects forward. I also love how younger generations claimed and memed this word, “feelings.” The pen makes me feel old and youthful at the same time.
I use it every day. I keep it in my notebook or use it as a bookmark. I love to underline or copy sentences that inspire me while reading.
How did you acquire or hear about it for the first time?
Googling “non-toxic, sustainable pen.”
How does it help you to be successful?
It reminds me to slow down. As a producer, I am wired to move quickly. Having speed with control ultimately saves me—and my team—time and money.
Does it have sentimental value?
No. But, ask me again in five-and-a-half years.
Do you think your tool could go TikTok viral?
Only with someone else as the personality.