Mansion Marketing


Wednesday Stir

By Kyle O’Brien on Feb. 8, 2023 – 8:15 AM

-Nail Communications partnered with The Preservation Society of Newport County in Rhode Island to promote the famed Newport Mansions. The dramatic lives of the wealthy families who resided in them gets a movie trailer for a film that doesn’t exist. Dubbed “Live the Drama, the unconventional marketing approach was proposed by Nail to engage new audiences with the properties. For The Breakers, the grandest of the Newport Mansions, that meant introducing the inimitable Vanderbilts through a trailer, billboards, landing page—all the trappings of movie marketing. Filmed entirely on the grounds of The Breakers, the campaign trailer alludes to several historic storylines that affected the course of the Vanderbilt legacy.