Regional Super Bowl Ads Score with Adweek

Electric Boat

Submarine ads don’t run just anywhere. Connecticut ad agency Mintz + Hoke created a campaign to support sub maker Electric Boat’s recruitment efforts specific to trades and engineering positions available in both the Groton, Conn. and Quonset Point, R.I. locations. The campaign is targeted at the 18-34-year-old audience segment looking to build a long-lasting career. The ad will air just before kickoff in the Hartford and Providence markets.Electric Boat | Recruitment | Super Bowl 2023 Regional

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Providence-based agency Nail Communications produced the health care spot for health system Lifespan that will air throughout Rhode Island during the game. The spot states that nobody knows what the future holds for our health. By showing the myriad doors of the specialties that Lifespan has, the ad sends the reassuring message that whatever may come, Lifespan is prepared to help.

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