Author: Steve Conroy

Electric Boat Submarine ads don’t run just anywhere. Connecticut ad agency Mintz + Hoke created a campaign to support sub maker Electric Boat’s recruitment efforts specific to trades and engineering positions available in both the Groton, Conn. and Quonset Point, R.I. locations. The campaign is targeted at the 18-34-year-old audience segment looking to build a […]

AGENCIES Wednesday Stir By Kyle O’Brien on Feb. 8, 2023 – 8:15 AM -Nail Communications partnered with The Preservation Society of Newport County in Rhode Island to promote the famed Newport Mansions. The dramatic lives of the wealthy families who resided in them gets a movie trailer for a film that doesn’t exist. Dubbed “Live the Drama, […]

PETS Animal Focus Groups Lead Brand Refresh For Natural Balance Pet Foods If you make food for pets, you should also make commercials that appeal to them. That’s the strategy behind a brand refresh campaign for Natural Balance Pet Foods. Naturally, that type of marketing approach would require conducting focus groups with cats and dogs—which […]

New QB, same Joe Has Joe Berkeley become the go-to guy for ads involving Patriots quarterbacks? Sure looks that way. Berkeley teamed up with David Gardiner — both of them former Hill Holliday executives, before leaving to go out on their own more than eight years ago — to design the Shields Health Care Group ad featuring Tom Brady a few years back. (Movie director Bobby Farrelly actually directed […]

Massachusetts-based spice company Magic Mix is making home cooking easier The company was created by Sharon-based chef and entrepreneur Reema Chandra NEEDHAM, Mass. — Sharon chef and entrepreneur Reema Chandra is hoping her product will help make spices feel less intimidating for home cooks. Magic Mix is a blend of 19 spices curated by Chandra. The debut […]

Matt Shapiro PARTNER/VP, CREATIVE DIRECTORTHE REPUBLIK, RALEIGH NC Matt Shapiro is Partner, VP/Creative Director at The Republik, a group of free thinkers willing to push one another into powerful collisions of insights that dismantle the tenets of size, money, and power to meaningfully impact lives. Tell us how and why you became involved in socially […]

AGENCIES Tools of the Trade: Jessica Darke From Arcana Academy By Kyle O’Brien on Oct. 7, 2022 – 10:00 AM Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps you perform at your top form, from your favorite drafting […]

SPIRITS Sextro Vodka: Have It With Just About Anyone Not many vodka brands contain the word “sex.” That’s more or less the inspiration for the producers of Iowa Legendary Rye to call their first vodka offering Sextro. It also happens to be the last name of the woman credited with creating the rye almost 100 […]