Author: Steve Conroy

Nail Campaign Urges Young Voters To Cancel An ‘A**hole’ Following its viral ‘Don’t Vote’ campaign to reach young viewers four years ago, ad agency Nail Communications has launched its 2024 social media effort, “Yes We Cancel.” The main idea, according to the Providence, RI-based agency, is to persuade disengaged young voters to turn out rather than tune […]

The City of Boston has launched a new marketing campaign with the cheeky title, “Get Your Pass In Gear” to encourage Bostonians to access transportation through Boston Bikes Pass. The program provides free and discounted membership for the city’s public bike-share program, Boston Bluebikes.   Boston partnered with ad agency Gupta Media on the outdoor, social and […]

-The Olympics are under way and Joe Berkeley has completed four new commercials for Arbella Insurance and partner Special Olympics Massachusetts. The commercials feature Lumene “Lightning” Montissol and other Special Olympians.

HEALTH CARE ‘Ahazihng’: Patients ‘Review’ Dental Practice From The Dental Chair Ever try speaking to a dentist while your mouth is full of dental paraphernalia? The result might sound something like this: “I ike oing ooo tah entist nohw.” That is, if you were so eager to praise the dentist that you couldn’t wait till […]

RHODE ISLAND’S AMUSING FAKE PHARMA AD HAS THE BEST PRESCRIPTION FOR STAYING HEALTHY Nail Communications spot pitches ‘StayingHome™’ like a drug—though this time, the side effects aren’t unwanted By  Ethan Jakob Craft  Published On Jan 12, 2024     Editor’s Pick Ads for prescription and over-the-counter medicines are ubiquitous on American TV, and at the […]

Citizens gets into the private banking business; Swift starts anew; Puma hires new senior VP; Bringing New England to life for Arbella By Jon Chesto Globe Staff Berkeley brings New England to life for Arbella When Joe Berkeley wanted to create a true-to-life portrait of New England for Quincy-based insurer Arbella Insurance, he figured he should have real […]

Friday Stir By Kyle O’Brien on Oct. 20, 2023 – 8:15 AM Two new commercials from agency Joe Berkeley for client Arbella show people selflessly helping others. The first, “Friend in Need” has a lobsterman and his son rescuing a dog who has swum too far from shore before the crew reunites the dog with his human […]

October 19, 2023 By Carol Britton Meyer Hull’s Joe Berkeley calls his latest television commercial featuring local lobstermen “a love letter to small-town living.” Berkeley wrote and directed a spot for the Quincy-based Arbella Insurance Group featuring a Hull lobsterman and his son rescuing a dog that swam too far from shore and reuniting him […]