Category: Agency News

Regional Super Bowl Ads Score with Adweek

Electric Boat Submarine ads don’t run just anywhere. Connecticut ad agency Mintz + Hoke created a campaign to support sub maker Electric Boat’s recruitment efforts specific to trades and engineering positions available in both the Groton, Conn. and Quonset Point, R.I. locations. The campaign is targeted at the 18-34-year-old audience segment looking to build a […]

Mansion Marketing

AGENCIES Wednesday Stir By Kyle O’Brien on Feb. 8, 2023 – 8:15 AM -Nail Communications partnered with The Preservation Society of Newport County in Rhode Island to promote the famed Newport Mansions. The dramatic lives of the wealthy families who resided in them gets a movie trailer for a film that doesn’t exist. Dubbed “Live the Drama, […]

NAIL Conducts A Pet Focus Group

PETS Animal Focus Groups Lead Brand Refresh For Natural Balance Pet Foods If you make food for pets, you should also make commercials that appeal to them. That’s the strategy behind a brand refresh campaign for Natural Balance Pet Foods. Naturally, that type of marketing approach would require conducting focus groups with cats and dogs—which […]

Berkeley Is Go-To Agency for QBs

New QB, same Joe Has Joe Berkeley become the go-to guy for ads involving Patriots quarterbacks? Sure looks that way. Berkeley teamed up with David Gardiner — both of them former Hill Holliday executives, before leaving to go out on their own more than eight years ago — to design the Shields Health Care Group ad featuring Tom Brady a few years back. (Movie director Bobby Farrelly actually directed […]