Category: Agency News

New QB, same Joe Has Joe Berkeley become the go-to guy for ads involving Patriots quarterbacks? Sure looks that way. Berkeley teamed up with David Gardiner — both of them former Hill Holliday executives, before leaving to go out on their own more than eight years ago — to design the Shields Health Care Group ad featuring Tom Brady a few years back. (Movie director Bobby Farrelly actually directed […]

Massachusetts-based spice company Magic Mix is making home cooking easier The company was created by Sharon-based chef and entrepreneur Reema Chandra NEEDHAM, Mass. — Sharon chef and entrepreneur Reema Chandra is hoping her product will help make spices feel less intimidating for home cooks. Magic Mix is a blend of 19 spices curated by Chandra. The debut […]

Matt Shapiro PARTNER/VP, CREATIVE DIRECTORTHE REPUBLIK, RALEIGH NC Matt Shapiro is Partner, VP/Creative Director at The Republik, a group of free thinkers willing to push one another into powerful collisions of insights that dismantle the tenets of size, money, and power to meaningfully impact lives. Tell us how and why you became involved in socially […]

SPIRITS Sextro Vodka: Have It With Just About Anyone Not many vodka brands contain the word “sex.” That’s more or less the inspiration for the producers of Iowa Legendary Rye to call their first vodka offering Sextro. It also happens to be the last name of the woman credited with creating the rye almost 100 […]

CrowdStreet Plays The Nostalgia Card In New Campaign CrowdStreet, a commercial real estate investment platform has appointed New York-based The Gate to be its agency of record to build awareness, trust and interest in the brand.  The Gate is tasked with positioning CrowdStreet as the most trusted resource for alternative investing in the real estate […]

HEALTH Arcana Creative Agency Creates Vitabots, Kids’ Vitamin Brand Vitabots, a brand-new children’s vitamin brand, has had no problem developing a good relationship with its ad agency. That’s because Los Angeles-based agency Arcana Academy is not only developing the brand’s creative. It also developed the brand itself. Yes, Arcana is now directly in the CPG […]

Western Mass. vodka maker heading to Poland to aid Ukrainian refugees Updated: Mar. 03, 2022, 4:36 p.m. | Published: Mar. 03, 2022, 4:36 p.m. By Ron Chimelis | rchimelis@repub.com HADLEY — Paul Kozub said his conscience and his commitment to the people of Eastern Europe made the decision for him. “I feel I have to go Poland,” […]