By Kyle O’Brien on Oct. 20, 2023 – 8:15 AM
Two new commercials from agency Joe Berkeley for client Arbella show people selflessly helping others. The first, “Friend in Need” has a lobsterman and his son rescuing a dog who has swum too far from shore before the crew reunites the dog with his human companion.
The commercial was made in Hull, Mass., and the spot features captain Chad Mahoney and his son, sternman James Mahoney, aboard the Fishing Vessel First Light. The camera boat, the Fishing Vessel Windemere, was helmed by captain Peter Mahoney, Chad’s father.
The second spot features motorcycle riders helping a mom with a flat tire. As one member of the motorcycle group changes the tire, the other two introduce mom’s kids to the joys of motorcycling. Soon enough Mom, the kids, and the bikers are back on the road.
The team cast real motorcyclists who rode their own bikes and wore some of their own clothing. It was set on a rural road in Sherborn, Mass.